Showing posts with label Beauty ad pulled for being too airbrushed. Show all posts
Showing posts with label Beauty ad pulled for being too airbrushed. Show all posts

Tuesday, December 20, 2011

Taylor Swift's retouched CoverGirl Campaign Pulled. Should Makeup Ads Get Real?


It happened: Taylor Swift , America's squeaky clean sweetheart, is being banned for being too unrealistic. The CoverGirl spokesperson who's already appeared in a series of print and commercial ads for the makeup brand, is the target of a new inquiry by the National Advertising Division of the Council of Better Business Bureaus Claims.
In a print ad for the CoverGirl NatureLuxe Mousse Mascara, she appears milky-skinned, eyes aflutter. "2X more volume" promises the copy beside her lustrous lashes. And in much finer print, "lashes enhanced in post production."

Taylor Swift's